LaVar Ball's Big Baller Brand on Thursday unveiled the ZO2 shoe line that he designed for his son Lonzo, with the main pair debuting at $495 on the company's website.
A Lonzo Ball-autographed pair of the shoes, in the "Wet" color scheme, are being sold for $995. Sandals with Lonzo Ball's logo on the top are $220 per pair.
The main shoe, at the aforementioned price of $495, has a "microfiber python texture" in matte black and what the website describes as a "Delorean finish."
In the past two years, the highest price for a pair of Jordan shoes released en masse to the public has been $400.